Global IoT Supplier launches new company brand

ATLANTA, GA, April 19, 2018 /24-7PressRelease/ — One year after the acquisition of Swedish Axxos by Danish API Maintenance Systems, the joint company now presents its new company brand, OPTIWARE, which will represent its two optimization software lines API PRO and AXXOS OEE. The company expects that the new name will add clarity, enhance synergies and assist in presenting its combined offering to global industry companies.

Both API and AXXOS had during their 25 years in operation established strong positions within EAM systems (Enterprise Asset Management) and OEE (Overall Equipment Efficiency) respectively and the client list already contained several of the biggest brands in the food & beverages, pharmaceutical, process and manufacturing industries distributed across more than 50 countries. So at the time of the merger, CEO Michael Ries expected that going to market with the unique combination of API and Axxos’ software would contribute significantly to the company’s ambitious growth targets.

“We wanted to achieve synergies and grow our business from our new, combined offering – but the results have actually exceeded our expectations. And with two strong product brands it also became clear that we needed an overarching name to present to our customers and employees and to claim our position in the world of Industry 4.0,” says Michael Ries, CEO and continues: “We provide optimization software – and the new name tells you just that.”

Meeting the needs of customers

The acquisition of AXXOS took place in a niche market which is experiencing growing demand and by adding the AXXOS OEE-tools and analysis to its portfolio OPTIWARE can offer customers a product mix currently unmatched by even the largest competitors.

“We see an increasing demand in manufacturing industries for full visibility, documentation of efficiency gains and ERP integration – and customers see an advantage in having both their maintenance management and production optimization covered within the same framework. And with our new name we underline our ability to delivering this to our customers,” Michael Ries explains.


• OPTIWARE is headquartered in Copenhagen, Denmark
• API Maintenance Systems was in 2013 named Denmark’s best IT company by Computerworld
• AXXOS was named a ‘gazelle’ company (i.e. fast-growing) by the Swedish business newspaper Dagens Industri in 2016. The Danish equity fund, Capidea, is the majority shareholder
• OPTIWARE has customers in more than 50 countries and more than 50,000 users
• OPTIWARE software is available in 23 languages
• OPTIWARE has a three-digit million turnover in DKK and about 110 employees in 15 offices in 10 countries.

A common denominator is that both companies’ services and technologies support the global supertrend, Industry 4.0 and IoT (Internet of Things), where the increasing digitization of manufacturing systems makes it possible to generate, analyze and communicate data in order to optimize the overall efficiency.

“With this acquisition, we move our positions forward in this exciting area, where integration and collaboration between different applications is a key to success,” Michael Ries concludes.

Peter Schwoerer, Director North American Operations, OPTIWARE (+1-321-765-7023) [email protected]

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