London, United Kingdom, April 26, 2018 –(PR.com)– Claire Lettice, founder of &SISTERS, thinks it’s time to change the way we think about feminine care. A lover of all things natural, Claire set out to discover why there was no ingredients list on her box of tampons. She asked lots of questions and got some murky answers. She read all the research she could find and commissioned some of her own.
She discovered that:
We're in the dark: 80% of women1 believe that mainstream products are made from cotton. They’re not.
Manufacturers are happy for things to stay that way: If they were obliged to list their ingredients we’d find out about the processed synthetic fibres, non-biodegradable superabsorbent polymers and plastic that most products are made with. And the chemical-bleaching too.
Women want things to change: The current trend is for clean beauty and women are increasingly looking for natural and gentle products, scrutinising the labels on toiletries as intently as those on food.
Customisation is key: Only 24% just use pads, and only 15% just use tampons. Most women use a combination and want packs with a mix of product types and absorbencies. What’s currently for sale lags behind what women want.
&SISTERS gives women a choice of products that are better for their body, better for the planet and better for womankind.
– Better for the body: Natural and ultra-reliable tampons, pads and liners made with 100% certified organic cotton.2 Free from chlorine, perfumes, viscose, superabsorbent polymers and other nasties. Hypoallergenic and pH neutral so ideal for sensitive skin.
– Better for the planet: Sustainable and biodegradable, organic cotton feminine care is kinder on our oceans and water systems. Organic cotton uses 91% less water and 62% less energy than conventional cotton.3
– Better for womankind: ‘Period poverty’ is a global issue: UNICEF estimates that at least 1 in 10 girls in Africa and India miss or drop out of school because of their periods. This is significant because for every year a girl stays in school her future income increases by 10%-20%. &SISTERS has pledged to donate 10% of profits to Binti in India and AFRIpads in Africa – charities committed to ensuring no woman is held back by her periods.4
Using a subscription model, &SISTERS enables women to buy feminine care the way that works best for them:
– Pick-and-mix products: Women can customise their packs with their ideal combination of products (tampons with or without biodegradable cardboard applicators, pads and liners) and absorbencies (very light, light, medium and heavy) to suit their period.
– Sit back and relax: &SISTERS eco-friendly letterbox packs are delivered direct to doors (or desks!) as often as every month, every two months or whenever customers ask them to. Products arrive in a stylish, cotton bag.
For more information please:
Background notes for editors
About the feminine care market:
Data from Mintel5 shows the feminine care market in the UK is worth £280m, with 68% of (18.5m women) using period products and/or liners on a monthly basis. Pads account for 52% of the UK market by value, tampons 29% and liners 19%.
The &SISTERS’ core audience is women aged 18-39 (9.2 million women) who like to take care of themselves and care about their bodies. This group is focused on the health benefits of products, spending more on natural and organic beauty products. However, the sweet spot is the 18-25 year old age group (3.2 million). This group are most concerned about environmental impact and familiar with clean beauty and clean living. Sustainability is increasingly on every millennial female’s agenda.
Looking at this audience attitudinally, we know 7.5 million (41%) are prepared to pay more for environmentally-friendly products (rising to 45% amongst 15-24 year olds) and 8 million (44%) are keen on buying products from companies who give something back to society (rising to 52% amongst 15-24’s and 46% amongst 25-34’s).6
Launched in: February 2018
HQ address: 47 Deodar Road, London SW15 2NU
Periods are natural. &SISTERS believes that feminine care should be too. We offer women a choice of 100% natural and ultra-reliable organic cotton products that are better for their bodies and better for our environment. Our customers choose their own period packs to match their needs and we deliver direct to their door or desk. And, because no woman should be held back by having periods, we give 10% of our profits to charities committed to empowering women across the globe. Feminine care with a conscience.
&SISTERS. Better for your body, the planet and womankind.
1 &SISTERS online consumer research, 2017
2 All products are made from cotton certified organic to the Global Organic Textile Standard, the gold standard for organic cotton, by Soil Association certification no. DK14305
4 Just £5 pays for an annual supply of period products
5 Mintel, Feminine Hygiene and Sanitary Protection Products, UK, March 2016
6 2015 Nielsen Global Corporate Sustainability Report
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