Durham, NC, April 30, 2018 –(PR.com)– All content is competing for time and consideration in the attention economy. If a company’s content isn’t compelling or its audience doesn’t immediately see a benefit, they’ll jump to something else. This week, PT launched its new website featuring a new identity video showing how the marketing, learning, and technology experts at PT help their clients win in the attention economy.

“We all have our phones. The moment you pull out yours, you face an infinite number of temptations. We must create compelling and informative collateral that can hold its own against all those temptations,” said Mark L. Van Name, co-founder. “Do you read the sales training material? Do you look at our proof points and watch our video? Or, do you instead text home to say, What’s for dinner? Or go to Facebook to see what’s going on there? Everyone who is marketing, training, and selling must compete in today’s attention economy. Companies that haven’t realized that yet are behind the game.”

The newly redesigned website highlights the strengths PT brings to marketing, learning, and testing, while sharing examples of successful collateral.

The one-minute video, on the center of the site’s front page, also illustrates how the award-winning PT team helps their clients win in the attention economy. This video blends high shot density with driving music, showing how PT can help its clients with identifiable marketing, training, and selling situations. PT designed this video to grab attention and win in the attention economy itself.

To learn more about Principled Technologies, interact with the new website, and view the identity video, please visit PrincipledTechnologies.com.

About Principled Technologies, Inc.

Principled Technologies, Inc. is the leading provider of technology marketing and learning & development services.

Principled Technologies, Inc. is located in Durham, North Carolina, USA. For more information, please visit PrincipledTechnologies.com.

Natasha Simmons
Principled Technologies, Inc.
1007 Slater Road, Suite #300
Durham, NC 27703
[email protected]

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Principled Technologies, Inc.
Natasha Simmons
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